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International Trade Program
Garrett Ashley
BTH Undersecretary for International Trade
International Trade Promotion

CeBIT 2009
March 3 - 8, 2009
Hannover, Germany
CeBIT is recognized as one of the world’s largest information and communications technology (ICT) trade shows. Officially certified by the U.S. Department of Commerce, CeBIT annually attracts over 450,000 attendees from over 100 countries, and 6,000 exhibitors from over 70 countries.
For information on how to register for this year’s show, visit:
Press Release
Trade Missions
Upcoming Trade Missions
Recent Trade Missions
- Canada, May 29 – 31, 2007
- Mexico, November 8 – 10, 2006
- China, November 14 – 19, 2005
- Japan, November 10 – 13, 2004
Resources and Additional Information
Foreign Investor Visa Program
California Trade and Investment Study
Export Assistance Resources
Direct Investment Resources
The International Trade Program (ITP) was created in 2006 to establish a mechanism for monitoring international trade activities. The State of California has not had an official international trade capacity since the state Legislature eliminated the Technology, Trade and Commerce Agency and foreign trade offices effective January 1, 2004.
Trade is significant to California's economy. It accounts for an estimated $200 billion of economic activity, including approximately $16 billion of revenue for state and local government. It is estimated that about one in seven jobs in the state are related to trade, and any increase in trade by a million dollars equates to 11 new jobs.
"The significance of international trade to California's economy can't be ignored," BTH Undersecretary for International Trade Garrett Ashley said. "The State of California should have a leadership role in efforts to promote international trade opportunities."

